Today we’re going to talk about Marketing Your Business Broker Business Effectively.
You need to know who your customers are to be successful in business. It’s the only way you can develop a strategy and create an effective marketing message so reach out to your customers.
With a variety of options out there now-a-days, if you don’t have a clear understanding of your target customer, you don’t stand a snowballs chance in hell on getting an effective marketing message out to them.
In fact, you’ll end up bouncing from one shiny marketing object to another, wasting enormous amounts of capital and time or even worse, falling prey to one of the many advertising people I affectionally refer to as “The Smiling Swindlers” who are only interested in one thing – your wallet and what’s in it.
Most businesses fail because they lack the understanding of who their customers are and go broke thanks to the “Smiling Swindlers” before they know what hit them. (Yes, it is really that simple)
In the last training video for business brokers, “(Customer Identification),” I shared with you the statistics on BizBuySell. Did you spend at least 10 minutes reviewing it?
If you didn’t stop this video right here and now and do it otherwise, you’re wasting your time watching this one.
I don’t want you to waste a minute of your time, or a dime of your hard earned money on useless and unprofitable marketing efforts.
I can’t stress this enough …. You you need to know who your customer is, or who you want them to be so you can market to them effectively.